{"id":2398,"date":"2023-06-23T16:47:38","date_gmt":"2023-06-23T06:47:38","guid":{"rendered":"https:\/\/peloton.group\/?p=2398"},"modified":"2026-07-07T16:20:45","modified_gmt":"2026-07-07T06:20:45","slug":"private-company-valuations-discount-for-marketability-and-control-premium","status":"publish","type":"post","link":"https:\/\/peloton.group\/dev26\/private-company-valuations-discount-for-marketability-and-control-premium\/","title":{"rendered":"Private company valuations: discount for marketability and control premium"},"content":{"rendered":"\n<div class=\"et_pb_section_0 et_pb_section et_section_regular et_block_section\"><div class=\"et_pb_row_0 et_pb_row et_block_row\"><div class=\"et_pb_column_0 et_pb_column et_pb_column_3_5 et_block_column et_pb_css_mix_blend_mode_passthrough\"><div class=\"et_pb_text_0 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module\"><div class=\"et_pb_text_inner\"><p>Not for the faint-hearted: this is Peloton\u2019s latest research on capital market data and studies involving marketability discount and control premium used in assessing private company equity values. Email one of the team at <a href=\"mailto:helpme@peloton.group\">helpme@peloton.group<\/a> if you would like to discuss this research with one of our team.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><div class=\"et_pb_column_1 et_pb_column et_pb_column_2_5 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\"><div class=\"et_pb_blurb_0 et_pb_blurb et_pb_bg_layout_light et_pb_blurb_position_top et_pb_module et_block_module\"><div class=\"et_pb_blurb_content\"><div class=\"et_pb_main_blurb_image et_animated\"><a href=\"https:\/\/peloton.group\/dev26\/wp-content\/uploads\/2023\/06\/20230630-Private-company-valuations-marketability-discount-and-control-premium.pdf\" target=\"_blank\"><span class=\"et_pb_image_wrap et_pb_only_image_mode_wrap\"><img decoding=\"async\" src=\"https:\/\/peloton.group\/dev26\/wp-content\/uploads\/2023\/06\/discount-for-marketability-and-control-premium.jpg\" width=\"180\" height=\"255\" srcset=\"https:\/\/peloton.group\/dev26\/wp-content\/uploads\/2023\/06\/discount-for-marketability-and-control-premium.jpg 180w, https:\/\/peloton.group\/dev26\/wp-content\/uploads\/2023\/06\/discount-for-marketability-and-control-premium-141x200.jpg 141w\" sizes=\"(max-width: 180px) 100vw, 180px\" class=\"wp-image-2400\" \/><\/span><\/a><\/div><div class=\"et_pb_blurb_container\"><h4 class=\"et_pb_module_header\"><a href=\"https:\/\/peloton.group\/dev26\/wp-content\/uploads\/2023\/06\/20230630-Private-company-valuations-marketability-discount-and-control-premium.pdf\" target=\"_blank\">Private company valuations marketability discount and control premium<\/a><\/h4><\/div><\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":5,"featured_media":1864,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[25,24],"class_list":["post-2398","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-valuations","tag-case-studies","tag-case-study"],"_links":{"self":[{"href":"https:\/\/peloton.group\/dev26\/wp-json\/wp\/v2\/posts\/2398","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/peloton.group\/dev26\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/peloton.group\/dev26\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/peloton.group\/dev26\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/peloton.group\/dev26\/wp-json\/wp\/v2\/comments?post=2398"}],"version-history":[{"count":6,"href":"https:\/\/peloton.group\/dev26\/wp-json\/wp\/v2\/posts\/2398\/revisions"}],"predecessor-version":[{"id":3137,"href":"https:\/\/peloton.group\/dev26\/wp-json\/wp\/v2\/posts\/2398\/revisions\/3137"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/peloton.group\/dev26\/wp-json\/wp\/v2\/media\/1864"}],"wp:attachment":[{"href":"https:\/\/peloton.group\/dev26\/wp-json\/wp\/v2\/media?parent=2398"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/peloton.group\/dev26\/wp-json\/wp\/v2\/categories?post=2398"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/peloton.group\/dev26\/wp-json\/wp\/v2\/tags?post=2398"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}